How to Use Google My Business and Bing Business for Better Visibility
Google My Business is a free tool for the businessmen to manage the online presence of the businesses in the Google search and Google maps. When you search for a businessman in Google, you will often get a BMB knowledge panel. This is a card about the local businesses of a businessman which shows important information about a businessman. If you are searching on the mobile, it will be shown at the top of the search results. On the other hand, if you are searching it on the desktop, it will be displayed at the right corner of the page.
How To Use Google My Business For Better Visibility?
The best way to use Google My Business for better visibility is to optimize Google My Business listing. Some essential tips to optimize Google My Business listing are given below;
Complete Your Business Information:
When you want to create Google My Business listing, you will have to provide complete information about your business. You will have to write the name of your business. You will have to provide information about the address and hours of operation of your business. You should also add your phone number and business category in the business listing. There are different categories for your business. You can select at least 10 categories for your business based on the products and services. You should also add a search description about your business. The search description should not exceed 750 characters. This search description will be helpful for your business to rank higher on Google.
Upload Images:
If you want to prefer your customers to visit your location rather than your competitors, you should add photos. The businessmen who have added photos on their business listings have received 42% more requests to drive directions to their locations. Moreover, their business websites also receive 35% more clicks. Therefore, by adding more images in your Google My Business listing, you can increase the visibility of your business.
Give Timely Respond To Reviews:
The reviews on your Google My Business listing decide either customer are engaged with your business or not. Along with giving timely respond to the reviews of the customers, you should also encourage them to leave positive reviews. Its reason is that almost 85% of customers trust online reviews while buying anything. 73% of customers trust in your business just due to positive reviews.
Promote Events, Offers And Content:
The promotion of events, offers and content is also an essential strategy to increase the visibility of your business. You can do it by sharing posts. The best way to promote content about the events and offers of your business is to use your website and social media sites. On the website and social media sites, you can promote various types of content. You can promote blog articles, company news, special offers and upcoming events etc.
Upload Videos:
By sharing videos on your business website is also an essential way for the businessmen to attract, engage and communicate with the buyers. With the help of these videos, you can provide possible solutions to the problems of the customers. These videos are also helpful to promote your products and services. Most of businesses like dissertation help firms use video sharing technique. If you want to grab the attention of the customers by uploading videos, you should upload 30 to 90 seconds videos.
What is Bing My Business?
Just like Google My Business, Bing My Business is also providing a free local business directory to businessmen to add listings of their businesses. When they add listings of their businesses in Bing My Business, their business websites are shown in the Bing search results. After creating Bing My Business listing, you can enhance the local ranking of your business. Bing My Business listing also provides accurate information to the potential customers about your business.
How To Use Bing My Business For Better Visibility?
Bing Places for Business provides an opportunity for the businessmen to share accurate information about their businesses. You can also use Bing My Business for better visibility. Some essential tips to use Bing My Business for better visibility are given below;
Claim Your Listing:
The first step to increase the visibility of your business by using Bing My places for Business is to claim your listing. For this reason, first of all, you will have to visit the homepage of Bing Places for Business. After visiting this page, you will have to claim your listing by providing the necessary information. When you will go to create a listing for your business on the Bing Places for Business, there is a possibility that your business listing will already exist. Under such a situation, you will have to claim your listing.
Complete Your Profile:
After getting the log in detail for your business listing, you will have to complete your profile. For this reason, you will see lots of columns on your business listing. By filling these columns, you can easily complete your business profile. You will see lots of drop-down menus on the left side of the page. You should fill out the necessary information in these columns. You should also add photos about the products and services of your business in the Bing place for Business listing.
Verify Your Listing:
When you will fill all the columns in the Bing places for Business listing, you will have to click on the ‘Submit’ button. After that, a new window will have appeared on your screen. On this new window, you will be asked to verify your business listing. For this reason, you will have to provide the correct address. Bing will send a PIN on your address. You will receive this PIN just within 3 to 5 business days. When you enter this PIN in your business listing, your business listing will be verified.
Manage Your Listing:
After verifying your business listing in the Bing Places for Business, you will have to manage your listing. You will have to make sure that your listing will be shown to the potential customers. You should also set a reminder to confirm that your listing is correct. If you change anything in your business, you should also try to update it in your listing. It means that you should provide up-to-date information to your potential customers.
